To create and foster a spirit of understanding among all people for humanitarian needs by providing voluntary services through community involvement and international cooperation.
MOTTO:
The official motto of the association is simply "We Serve." What better way to explain our mission?
SLOGAN:
The slogan is "Liberty, Intelligence, Our Nation's Safety."
OFFICIAL COLORS: 
The royal colors of purple and gold were selected as the official colors when the association was organized in 1917. Purple stands for loyalty to friends, and for integrity of mind and heart. Gold symbolizes sincerity of purpose, liberality in judgment, purity in life, and generosity in mind, heart and purse to those in need.
EMBLEM:
The current Lion emblem was adopted in 1919 and today, Lions throughout the world are recognized by it. It consists of a gold letter "L" on a circular purple (or blue) field. Bordering this is a circular gold area with two Lion profiles facing away from the center. The word "Lions" appears at the top, and "International" at the bottom. The Lions face both past and future - showing pride of heritage and confidence in the future.
LIONS CLUB OBJECTS:
TO CREATE and foster a spirit of understanding among the peoples of the world.
TO PROMOTE the principles of good government and good citizenship.
TO TAKE an active interest in the civic, cultural, social and moral welfare of the community.
TO UNITE the clubs in the bonds of friendship, good fellowship and mutual understanding.
TO PROVIDE a forum for the open discussion of all matters of public interest; provided, however, that partisan politics and sectarian religion shall not be debated by club members.
TO ENCOURAGE service-minded people to serve their community without personal financial reward, and to encourage efficiency and promote high ethical standards in commerce, industry, professions, public works and private endeavors.
LIONS CODE OF ETHICS:
TO SHOW my faith in the worthiness of my vocation by industrious application to the end that I may merit a reputation for quality of service.
TO SEEK success and to demand all fair remuneration of profit as my just due, but to accept no profit or success at the price of my own self-respect lost because of unfair advantage taken or because of questionable acts on my part.
TO REMEMBER that in building up my business it is not necessary to tear down another's; to be loyal to my clients or customers and true to myself.
WHENEVER a doubt arises as to the right or ethics of my position or action towards others, to resolve such doubt against myself.
TO HOLD friendship as an end and not a means. To hold that true friendship exists not on account of the service performed by one to another, but that true friendship demands nothing but accepts service in the spirit in which it is given.
ALWAYS to bear in mind my obligations as a citizen to my nation, my state and my community, and to give them my unswerving loyalty in word, act and deed. To give them freely of my time, labor, and means.
TO AID others by giving my sympathy to those in distress, my aid to the weak, and my substance to the needy.
TO BE CAREFUL with my criticism and liberal with my praise; to build up and not destroy.
Melvin Jones was born on January 13, 1879 in Fort Thomas, Arizona, the son of a United States Army captain who commanded a troop of scouts. Later, his father was transferred and the family moved east. As a young man, Melvin Jones made his home in Chicago, Illinois, became associated with an insurance firm and in 1913 formed his own agency.
He soon joined the Business Circle, a businessmen's luncheon group, and was shortly elected secretary. This group was one of many at that time devoted solely to promoting the financial interests of their membership. Because of their limited appeal, they were destined to disappear. Melvin Jones, however, had other plans.
"What if these men," he asked, "who are successful because of their drive, intelligence and ambition, were to put their talents to work improving their communities?" Thus, at his invitation, delegates from men's clubs met in Chicago to lay the groundwork for such an organization and on June 7, 1917, Lions Clubs International was born.
Melvin Jones eventually abandoned his insurance agency to devote himself full time to Lions at International Headquarters in Chicago. It was under his dynamic leadership that Lions clubs earned the prestige necessary to attract civic-minded members.
The association's founder was also recognized as a leader by those outside the association. One of his greatest honors was in 1945 when he represented Lions Clubs International as a consultant in San Francisco, California, at the organization of the United Nations.
Melvin Jones, the man whose personal code – "You can't get very far until you start doing something for somebody else" – became a guiding principle for public-spirited people the world over, died June 1, 1961 at 82 years of age.
Helen Keller
Born in Tuscumbia, Alabama, USA, in 1880, Helen Keller developed a fever at 18 months of age that left her blind and deaf.
With the help of an exceptional teacher, Anne Mansfield Sullivan of the Perkins School for the Blind, Keller learned sign language and braille. A few years later, she learned to speak. As an adult she became a tireless advocate for people with disabilities. And in 1925, Keller attended the Lions Clubs International Convention and challenged Lions to become "knights of the blind in the crusade against darkness."
The Lions accepted Keller's challenge and our work ever since has included sight programs aimed at preventable blindness.
Helen Keller Day
In 1971, the Board of Directors of Lions Clubs International declared that June 1 would be remembered as Helen Keller Day. Lions around the world implement sight-related service projects on Helen Keller Day.
Dear Lions and Ladies:
I suppose you have heard the legend that represents opportunity as a capricious lady, who knocks at every door but once, and if the door isn't opened quickly, she passes on, never to return. And that is as it should be. Lovely, desirable ladies won't wait. You have to go out and grab 'em.
I am your opportunity. I am knocking at your door. I want to be adopted. The legend doesn't say what you are to do when several beautiful opportunities present themselves at the same door. I guess you have to choose the one you love best. I hope you will adopt me. I am the youngest here, and what I offer you is full of splendid opportunities for service.
The American Foundation for the Blind is only four years old. It grew out of the imperative needs of the blind, and was called into existence by the sightless themselves. It is national and international in scope and in importance. It represents the best and most enlightened thought on our subject that has been reached so far. Its object is to make the lives of the blind more worthwhile everywhere by increasing their economic value and giving them the joy of normal activity.
Try to imagine how you would feel if you were suddenly stricken blind today. Picture yourself stumbling and groping at noonday as in the night; your work, your independence, gone. In that dark world wouldn't you be glad if a friend took you by the hand and said, "Come with me and I will teach you how to do some of the things you used to do when you could see?" That is just the kind of friend the American Foundation is going to be to all the blind in this country if seeing people will give it the support it must have.
You have heard how through a little word dropped from the fingers of another, a ray of light from another soul touched the darkness of my mind and I found myself, found the world, found God. It is because my teacher learned about me and broke through the dark, silent imprisonment which held me that I am able to work for myself and for others. It is the caring we want more than money. The gift without the sympathy and interest of the giver is empty. If you care, if we can make the people of this great country care, the blind will indeed triumph over blindness.
The opportunity I bring to you, Lions, is this: To foster and sponsor the work of the American Foundation for the Blind. Will you not help me hasten the day when there shall be no preventable blindness; no little deaf, blind child untaught; no blind man or woman unaided? I appeal to you Lions, you who have your sight, your hearing, you who are strong and brave and kind. Will you not constitute yourselves Knights of the Blind in this crusade against darkness?
I thank you.
Helen Keller
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